I’ve been very unmotivated and distracted lately, which has reflected in my blogging, or lack there of. For this, I apologize to my avid occasional readers. I promise that once things calm down and I get my life situated and get some motivation, I’ll do what I was intended to do: talk about advertising and marketing in all forms and functions and me and write interesting things. Until then, to keep you occupied, I’ve got two lists containing the greatest advertising taglines of all time. One is from Forbes and one is from Ad Age, and they differ just slightly.
Take a read, see what you think. Which list do you agree with more? Any left off this list that should be on?
Thank you to The Way I Say It for 1. giving props to my blog and 2. bringing this awesome ad to my attention. I’ll be honest, I’ve been a bit distracted lately and have a lot of post ideas in my drafts. I promise to post some soon so you can get my semi(non) expert opinion on everything.
Let me first make an important statement. This is how I feel about soccer in general: “If God had wanted man to play soccer, he wouldn’t have given us arms”- Mike Ditka. It’s absolutely my least favorite sport and I can’t stand watching it except once every 4 years when the World Cup comes around. Then, I tolerate and even follow it.
Here is the commercial for the 2010 World Cup. This is by far some of the most powerful copy that I’ve seen in a while. I wish I had written it:
This is my favorite part:
It’s not about elections, sanctions, proliferations, he said, she said ,my land, your land, no man’s land.
It’s not about the stock market, black market,orange alerts, green homes, hope, change, fear or loathing.
It’s not about communism, socialism or capitalism, war or peace, love or hate.
This is about the one month every 4 years when we all agree on one thing.
Tying these powerful messages, phrases and images together is so fantastic that I’ve already watched this commercial about 4 times. It’s like that game you play where you have to start a word with the ending word. “Black street, street sign, sign off, off-put….” only a million times BETTER! I’m just in awe of the way these words are put together and the resulting message. I read recently that “the copywriter is dead” but I’m sorry, this copy proves that it’s just as important as ever. Mastering the written word is an art. Not many people have the ability to strategically place each word into a sentence in a way that transforms something average to something extraordinary. With people’s shortened attention spans these days, grabbing them instantly with words is a feat of advertising and is something to be admired.
I hope to one day write an ad as strategic and captivating as this one. I also hope it’s not about soccer.
UPDATE: Also LOVE this soccer ad. (Mostly because of the animals, but it’s fantastic and super cool!) Thanks Liz Daney!
Here is an article/video post from AdFreak for you to read. It will take up a lot of your time and you will be overwhelmed with awesomenes:
(Did anyone get that 1-800-Contacts commercial reference? 10 points if you did. Don’t ask what the points mean, though. They’re important and that’s all you need to know.)
Loyalty. Loyalty is a rare quality to find in someone. To find something to which you will be loyal is equally as challenging. In these days of troubled economic times, emerging new products and generic overload, I’ve found that I am one of the few, the proud, the loyal. (and the overdramatic?….maybe.) There are certain products from which I will never stray. These companies have either displayed excellent customer service, a superior product, or I just like them for dominating their market.
Thank you to Katherine Webster for reminding me of my loyalty to Tide. She said “You love your Tide To-Go pen, do you also use it to wash clothes?” YES I DO! And yes, I do LOVE my Tide To-Go pen because I am incredibly messy and very un-ladylike.
I am constantly fighting an internal battle over my love for Apple and my unwillingness to switch from Verizon. (This has been previously discussed in my post, “So over you, Luke Wilson.”) I cannot wait for the iPhone to come to Verizon and I can put this everlasting struggle to rest. With all my Verizon Apple iPhone apps, I’ll be able to Gchat on Google, buy Tostitos, Tide and Coca-Cola at Target.com, pay my Chase credit card bill, online bank with Wachovia and use that cool app where I can locate my Nissan in the parking lot.
See what I just did there?
Let’s state the obvious: there are products for men and there are products for women. Therefore, advertising caters to whichever gender for which the product is made. Some of my favorite campaigns now are for strictly male products and strictly female products.
My favorite campaign of the moment is one that is wildly popular, talked about and criticized. The U by Kotex ads. I think they’re hilarious. While I’m not crazy about their too hip, 5 gum type packaging, I think the commercials are clever and “breaking the cycle” of the typical tampon ad, where women are ALWAYS wearing white, twirling, jumping and generally being ridiculous.
See what I mean?
I appreciate the realness of this commercial and when in the feminine care aisle the other day, I definitely looked for this product and although I’ve already mentioned my dislike for the packaging, I will say that it stood out among all the pastel greens, pinks and yellows. Advertising success.
Old Spice rules. First, with the “The Man Your Man Could Smell Like,” (TMYMCSML for short) and now the Odor Blocker, Old Spice’s commercials for their new body wash are memorable, hilarious and effective. Naturally, I’m going to put the video to the TMYMCSL because it’s AMAZING, but it is not my main male focused campaign of the week because technically it is directed to women (even though men will buy this product because they want to smell like this guy and want their ladies to want them to smell like this guy…). The newer Odor Blocker commercials depict a very built man whose odor is blocked by Old Spice. His muscles talk, he’s powerful, and men want to be like him. Oh, he’s also the guy from White Chicks.
Both of these campaigns are properly positioned to the target audience. Miller Lite, this is where you have failed with your new campaign. I realize that ML has been trying to target the “macho” light beer drinker, and I think they’ve done a good job lately (see the commercials where the guy would rather save his Miller Lite than his girlfriend and the one where the guy can’t say I love you to anything but his Miller Lite), but the new “Lose the Skirt and get a Miller Lite” ad leaves me with the desire for the taste of Bud Light in my mouth. Newsflash MillerCoors, women drink beer. light beer. I don’t understand why beer commercials have to be catered toward men only, but I think that’s a rant for another day. I appreciate hilarious beer commercials as a woman (Bud Light) but I would also appreciate a funny commercial targeted more towards the women beer drinkers of the world.
This commercial is stupid. ML, your beer tastes like water anyway and I rarely see a man with a Miller Lite. Lose the skirt? You just lost my businesses. It should be “Put on a skirt and get a Miller Lite.” Then maybe your sales would go up. (A special thanks to Kirby Duncan for showing me this ad)
read more here: Miller Lite Debuts More ‘Macho’ Beer Ads.
This article only solidifies the plan to obtain a masters in Integrated Marketing Communications. While I am very young and my career is just starting, if I do say so myself, I am well on my way to becoming an IMC force. I’ve had a lot of experience in different aspects of marketing and advertising through internships, school, jobs and simply from reading and thinking. I’m going to be completely arrogant for a minute and quote myself. Recently, I wrote in a letter to someone:
” I am good at almost everything I do and I do almost everything.”
That may be the title of my future autobiography.
How many products are out there that you have purchased SOLELY because of an advertisement, without ever touching, seeing or using the product? For me, only one comes to mind.
Our decision to buy a product is based several factors including but not limited to advertisements, consumer reviews, samples and more. Now, for the most part, I’m a sensible, budget-conscious, (sometimes) thrifty shopper who does not takes buying decisions lightly. But then again, we all know I’m a sucker for and admirer of advertising. I must admit that commercials work the best on me. I’m often found up at 3 am watching infomercials with the former members of Air Supply, their lemonade pitcher on the front porch, and TIME LIFE’s Classic Soft Rock Collection. It takes a lot of willpower not to pick up the phone every time I get sucked into this bad boy. Yes, that means I’ve seen this more than once and watched multiple installments of it. See the infomercial below if you dare, but I’m warning you, don’t watch it all or you may be the next proud owner of thousands of soft rock hits.
My point is, I’m very influenced by commercials. One of my now favorite cereals, Raisin Bran Crunch, I bought because the commercial cracked me up. Even today (I just watched my favorite commercial again), Raisin Bran Crunch continues to entertain me, both on TV and in my cereal bowl. I almost wish I was joking, but advertising is that powerful for me. It’s cheesy and silly but I thought “I want to buy that cereal cause those guys are hilarious.” I mean, I know enough to know that he who makes the product does not necessarily make the ad, but it’s funny! And I want to support companies who make hilarious commercials.
Watching these commercials makes me want to go buy a box.
For a more sophisticated and scientific look into why we buy what we buy, I would check out Why We Buy: The Science of Shopping (buy it on Amazon). Think of it as Freakonomics but for marketing people. I loved it.